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Marlborough group marketing new commuter bus to Boston

METRO WEST DAILY NEWS – In hopes of boosting the ridership of the new commuter bus from Marlborough to Boston, the city’s Economic Development Corporation has launched a campaign to raise awareness of the service.

Launched in October, the bus service is a partnership between the state and Peter Pan Bus Lines. On weekdays, the bus makes two daily trips from Marlborough to Boston in the morning and two daily trips the opposite direction in the early evening, with stops in Framingham each way.

Since the first of the year, the Marlborough Economic Development Corporation has been promoting the service on its social media platforms and by posting informational signs across the city, said Tim Cummings, Marlborough Economic Development Corporation executive director.

“We really wanted to market the new service,” he said. “We want to continue to get folks generally aware of this new route.”

Ridership has been trending up recently and Cummings hopes the social media campaign will help fill the 51-passenger bus each day.

“Like anything else, it takes time,” Cummings said of the ridership. “The ultimate goal is to fill the bus.”

Cummings characterized the new service as convenient and an affordable alternative to driving to the Southborough commuter rail station and taking the train into Boston. Free Wifi is available on the bus.

“Within a rock’s throw of your house you can hop onto a bus and get into downtown Boston,” said Cummings.

One-way fares to Boston begin at $6, said Cummings. Buses leave Marlborough from the parking garage at the corner of Granger Boulevard and Newton Street at 6:30 and 7:30 a.m. Buses stop at the Flutie Pass park and ride in Framingham at 7 and 8 a.m. and continue into Boston, making stops at Copley Square, Park Square, the State House and South Station.

The bus leaves the State House at 4:45 and 5:45 p.m., arriving back in Marlborough about an hour later.

Riders can park for free at the city’s Newton Street parking garage.

City officials have received positive feedback on the bus, said Cummings.

“It’s pretty convenient,” he said. “There are no headaches.”

For more information on the bus and its schedule, visit http://staging.marlboroughedc.com/live-work-play/city-shuttle.

This article by Jeff Malachowski originally appeared here.