METRO WEST DAILY NEWS – City officials have a new tool to market Marlborough to corporations seeking to move to the region.
The Marlborough Economic Development Corporation last week released a promotional video highlighting the city’s strengths, including its recreational facilities, schools and restaurants. The city filmed a similar video a few years ago, but it needed to be updated, said Meredith Harris, MEDC executive director.
MEDC and city officials will play the video at conferences, meetings and events with local, state and national companies to help attract more businesses to Marlborough, said Harris.
“Obviously our job is to be the sales and promotional arm for the city,” said Harris. “We think it’s a very useful tool.”
The more than three-minute video highlights Marlborough’s proximity to major highways, the new Apex Center – which is under construction –, the New England Sports Center and the city’s effort to upgrade its recreational facilities. The city recently completed a new $3 million athletic complex at Whitcomb Middle School that features the city’s first synthetic turf field, a $3 million facelift of Ward Park and upgrades at Stevens Park and Memorial Beach.
“The city has so much to offer,” said Harris.
The overall commercial vacancy rate has been slashed in half over the past four years thanks to a growing number of companies making the city their new home. The commercial vacancy rate is 11.12 percent, down from 22 percent in 2012.
Oyo Sports, New England Cryogenic Center Inc., LFB Corp., Mitutoyo and Tetra Tech recently moved to the city.
The video helps instill pride in the Marlborough community, said Harris.
“The video sparks a little bit of that,” she said.
The short film has been viewed more than 18,000 times since it was posted on the MEDC’s Facebook page late last week, said Harris.
MEDC officials are working on a second promotional video geared toward the business community. Harris is unsure when that video will be completed.
To view the video visit https://www.facebook.com/MarlboroughEDC/videos/1589467651064860/.
This article by Jeff Malachoswki originally appeared here.