METRO WEST DAILY NEWS – Aiming to continue attracting corporations and businesses to the city, Marlborough recently released a promotional video highlighting the city’s strengths.
The 3-minute video showcases Marlborough’s “Live, Work, Play” model by highlighting the new Apex Center – which features restaurants, an entertainment complex and hotels, the new Zagster bike-share program, Marlborough’s proximity to major highways, the expansion of the New England Sports Center, upgrades at Memorial Beach and improvements to downtown. Several residents and city officials also share the reasons why they enjoy living and working in the city.
“We love to hear from the people that are here every day,” said Meredith Harris, Marlborough Economic Development Corp. executive director.
MEDC and city officials will play the video at conferences, meetings and events with local, state and national companies to help attract more businesses to Marlborough.
“It gives them a better sense of what the city is all about,” said Harris. “It’s a really great asset. It’s a great tool.”
Marlborough created a similar video last year, but opted to shoot another one due to a number of upgrades that have occurred since, such as the Apex Center and improvements to Rte. 20. Harris anticipates the city will continue to update the video once other upgrades in the city are made, such as the mixed-use projects that are expected to be constructed soon.
“The 2017 video was a huge success,” said Harris. “It was really well received.”
The 2018 version – released last month – has been viewed more than 13,000 times and shared 290 times on Facebook. The 2017 version has been viewed more than 80,000 times on Facebook and YouTube.
Marlborough’s overall commercial vacancy rate has decreased significantly in the past four years, thanks to a growing number of companies making the city their new home. The commercial vacancy rate is around 10 percent, down from 22 percent in 2012, according to MEDC’s annual 2017 report.
“The residents feel a lot of pride in the community,” said Harris.
To view the video visit https://www.facebook.com/MarlboroughEDC/videos/196695064556360.
This article by Jeff Malachowski originally appeared here.