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Marlborough's Target of opportunity

March 3, 2011 – Shortly after Target announced in late 2008 that it had put its plans for a Rte. 20 store on hold because of the economy, a couple of city councilors met with company officials to make sure their sights remained set on the city.

Yesterday, Target opened a store at 605 Boston Post Road East for its first full day of business.

Councilor Joseph Delano said that when he heard Target was delaying construction of stores nationwide in 2008, he wanted to make sure Marlborough’s new store would be one of the first to go up when construction resumed. So Delano and Council President Arthur Vigeant decided to meet with Target officials.

“We went into Boston, essentially to pitch Marlborough,” Delano said.

Delano said they thought they were going to speak with perhaps one person but instead ended up talking to a handful in a conference room. The group included a senior representative who told the councilors that the discussion was helpful but, surprisingly, local officials don’t usually seek that type of meeting with the company.

Target officials said Marlborough would be included in the next crop of new stores, and they held true to their word, Vigeant said.

The Rte. 20 store is expected to supply Marlborough with at least $400,000 in annual taxes and hire 150 to 200 people, many of them from MetroWest.

But Delano said the store could also enrich the area by bringing in customers, many from out of town, who may also visit nearby businesses, such as Home Depot.

“Guests have loved (the new store) so far,” said Joe Franco, Target store team leader. “They should be able to get everyday needs in the store.”

The discount department store features an expanded grocery department, a Starbucks and a Pizza Hut Express.

Target already has a store in the western part of the city at 423 Donald Lynch Blvd. But Target officials said it made sense for the company and the community to add a store on the eastern side, Franco said.

Delano said Rte. 20 East is an area where the Marlborough Economic Development Corp. intends to focus, and he hopes the city can make it a better place for residents to work and live.

“I think we have a real golden moment to finally do what we need to do,” he said. “I’m pretty excited right now.”

This story originally appeared here