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New bike-share program launches in Marlborough

New bike-share program launches in Marlborough

MAIN STREET JOURNAL – The City of Marlborough has teamed up with Cambridge-based company, Zagster, Inc., to offer a bike-share program to city residents, employees and visitors. The two-year pilot kicked off recently with thirty bikes in five different locations.

A transportation study, conducted by the Marlborough Economic Development Corporation (MEDC) last year, revealed that local residents and business owners were interested in alternative transportation options, like bike-share programs. The city subsequently sought out the Zagster partnership and tasked MEDC with managing the program’s implementation.

The Marlborough Zagster bike-share program launched officially during the Labor Day Parade, when the MEDC team handed out promo codes for $20 off an annual riding membership. Through the system, bike trips under three hours are free for members.

Memberships cost $25 per year, $12 per month and $6 for three days. Single-use rides for non-members are also available at $2 per hour for up to $20 per ride. Riders must be eighteen years or older to use the program.

Currently, the Marlborough Zagster stations are located at the Assabet River Rail Trail, the Walker Building, Marlborough Hills, Embassy Suites Hotel and RK Center, with at least one more station being added soon. Local business owners, who feel their employees or tenants can benefit from the system, also have the option of joining the Marlborough Zagster network by adding a station at their location.

“Because Marlborough is not directly connected to the commuter rail, and our residents have limited transportation options, we’ve had to look for alternative ways to reduce traffic and create connectivity in the city,” said Mayor Arthur Vigeant. “The bike-share program gives residents and visitors an economical, healthy and fun way to get around Marlborough, while also easing congestion in our green city. I am confident that this pilot program will be fully embraced by the local community.”

MEDC Executive Director Meredith Harris added, “Many Marlborough businesses and residents have been talking to us about bringing bike sharing to the city, and this program will definitely allow people in the area to move around more freely, enjoy leisurely rides along the rail trail, take trips to local restaurants and shops, or run quick errands during their lunch breaks.”

For more information and to sign up for the Marlborough Zagster bike-share program, visit the Zagster Marlborough webpage at http://bike.zagster.com/Marlborough.